Scrappy gets a makeover.
There’s a new look for Scrappy, as the Mahoning Valley Scrappers (short season; NY-Penn League) unveiled new logos and uniforms for the 2009 season. These were the first changes made to the logos or uniforms in the team’s ten year history.
A new primary logo features the Scrappy mascot in wearing a chained collar, with a baseball bat in his mouth. A cardinal red color surrounds the logo and team name as the primary color. The team uniforms feature the revised Scrappers script on the home and road jerseys along with cardinal red numbers on the front and back. The batting practice jerseys are cardinal red with the revised Scrappy head on the front and a navy blue number on the back. A new “teeth” logo appears on a navy blue home cap while the Scrappy head appears on a cardinal red road cap. The tagline “Baseball With Bite” will be used for the 2009 season featuring the tagline itself on top of the new “teeth” logo.
The new designs were created through collaboration with Plan B Branding, a San Diego-grown creative ideas company specializing in storytelling and branding ideas.
The full identity sheet is attached to this article as a PDF.
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