With the first Back to the Future movie celebrating its 30th anniversary this year and a tie to baseball in Back to the Future II, many Minor League Baseball teams are launching promotional events based on the trilogy this season, as discussed in our latest Promotions Watch. (more…)
Promotions, Montreal’s Autostade and the future of the Athletics in Oakland. Here are the top stories of the past week on Ballpark Digest, as measured by page views. (more…)
A new offering for Ballpark Digest readers debuts today: We’re upping our coverage of promotions across all lines of baseball — MLB, MiLB, indy, summer collegiate, college — with the introduction of a weekly column. Today: a roundup of recent promo announcements. (more…)
The New Britain Rock Cats (Class AA; Eastern League) may have snared the ultimate in off-day promotions, as the Jonas Brothers — yes, those Jonas Brothers — will change their repertoire from hit singles to doubles, triples and home runs when their “Road Dogs” softball team takes on the ESPN “G.O.A.T.S,” a team of ESPN […]
Nice promotion for the Frederick Keys (High Class A; Carolina League): Top Chef finalist and local restaurateur Bryan Voltaggio manned a concessions stand at Harry Grove Stadium, pulling in a crowd almost double what the Keys draw on an average Tuesday night. This shows the high-end promotion can work in the right market — and […]
Recognizing that the cure for the summer blahs is a day at the ballpark, the Trenton Thunder are offering fans showing up for next week’s matinee an official excused absence from work. Whether your boss accepts the “official” note is up to them, of course. Fans attending the noon Trenton Thunder (Class AA; Eastern League) […]
The habit we find so annoying in youngsters was turned into a world record by the Lowell Spinners, as over 3,600 fans popped bubble wrap simultaneously. That sort of low-cost promotion, apparently, will land you in the Guinness Book of World Records. Brilliant! As fans entered the park every fan received a 1-foot-by-1-foot sheet of […]
The Youngstown, Ohio-based Mahoning Valley Scrappers are saying goodbye to LeBron James in their own special way: anyone willing to destroy their James jersey or memorabilia will receive a free ticket to the Aug. 5 game. The Mahoning Valley Scrappers (short season; NY-Penn League) are working out their grief over losing LeBron James by throwing […]
