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Promotions Watch: Spinners set bubble-wrap-popping mark

Lowell SpinnersThe habit we find so annoying in youngsters was turned into a world record by the Lowell Spinners, as over 3,600 fans popped bubble wrap simultaneously. That sort of low-cost promotion, apparently, will land you in the Guinness Book of World Records. Brilliant!

As fans entered the park every fan received a 1-foot-by-1-foot sheet of Bubble Wrap with instructions to not pop it until the middle of the third inning.

“We’re sure it was very difficult for many fans to resist the urge to pop the Bubble Wrap immediately upon receipt,” said Spinners Vice President of Communications Jon Goode. “I heard sporadic popping during the first few innings but I believe most fans wanted to be a part of history.”

In the middle of the third inning the Spinners promotional team took the field and led a countdown as fans popped for 30 seconds. Players, staff and media members alike joined in the process as history was made to the sounds of popping. Following the popping fans were asked to pass their used sheet to the end of the row where they were collected by staff to be counted.

After the tedious process of counting was completed the Spinners came to a final tally of 3,692 popped sheets.

“We’re sure there were instances of sheets that may not have been passed over or others that were popped prior to the record attempt, but we believe this is just about accurate,” said Goode.

Of course, pretty much any attempt had a chance of landing the Spinners in the record books: no one had attempted this record before, according to the Guinness staff. Still, it takes a monumental effort to land one in the record books, and the Spinners managed to accomplish something no one envisioned. Brilliant!

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