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First Tennessee Park Expected to Rebrand

First Tennessee Park attendance record Sounds-Rangers

With First Tennessee Bank slated to rebrand, a new name is expected for First Tennessee Park, home of the Nashville Sounds (Class AAA; Pacific Coast League). 

First Tennessee Park is the only name that the ballpark has had since its 2015 opening, the result of a naming-rights agreement announced before the facility was completed. The name is still in place for now but is slated to change in the near future, as First Tennessee Bank will be rebranded as First Horizon Bank, part of parent company First Horizon National Corporation‘s announcement this week that it will place its companies under a unified set of brand names.

New branding for the current First Tennessee Bank will be introduced this fall. More from The Tennessean:

The Memphis-based bank, with 250 locations across the Southeast, will become First Horizon Bank and the ballpark will be renamed with the new brand.

“This is a tremendous opportunity to build on our market share in Middle Tennessee,” Carol Yochem, Middle Tennessee president of First Tennesse Bank, said in a statement. “Having a unified brand puts us in a stronger competitive position.”

First Tennessee Park has emerged as a fine Triple-A ballpark since its opening, with the Sounds posting strong attendance numbers over their years of operation at the venue. Just this March, the Sounds set a new attendance record at the facility by drawing 11,824 fans to an exhibition game against their MLB parent, the Texas Rangers.

Image courtesy Nashville Sounds.

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