Minor League Baseball has announced that it is joining Cartoon Network‘s Best Summer Ever campaign, with a summer-long promotion set for select markets.
The campaign launched on Saturday, June 23, and will continue through Sunday, August 26.
The participating MiLB teams will dedicate three home games each in June, July or August to activate Cartoon Network’s in-game promotions. Activities include pre- and post-game screenings of Cartoon Network’s original hit series, high-energy video mashups featuring CN shows and characters mixed with MiLB game and ballpark experience highlights, as well as in-game vignettes featuring Cartoon Network’s award-winning Stop Bullying Speak-Up pro-social campaign. Cartoon Network series featured throughout the promotion include The Amazing World of Gumball, Craig of the Creek, Teen Titans Go! and We Bare Bears.
The campaign also includes an integrated media plan using MiLB.com, the official website of Minor League Baseball; participating teams’ websites; MiLB and teams’ social platforms; and the First Pitch App.
“Minor League Baseball’s fan demographics and its reputation as a brand centered around fun are an ideal match to Cartoon Network’s target audiences, and using MiLB ballparks as the setting to entertain our next generation of fans with animation is a win for both brands,” said David Wright, Chief Marketing & Commercial Officer for Minor League Baseball.
“Cartoon Network has promised our viewers the Best Summer Ever and we are delivering in a new way with this partnership. We look forward to kids and families experiencing our content in a new environment alongside the fun of Minor League Baseball,” said Ryan Kilpatrick, Vice President of Marketing for Cartoon Network.