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New Home, New Branding for Las Vegas 51s in 2019

Las Vegas ballpark rendering

With the opening of a new home in suburban Summerlin in 2019, the Las Vegas 51s (Class AAA; Pacific Coast League) will adopt a new moniker, announcing a contest to drum up interest in the team’s new identity.

Formerly the Las Vegas Stars, the team’s last rebranding as the alien 51s — riffing off of Area 51, the celebrated high-security government site and epicenter of extraterrestrial conspiracist obsessions — was successful, so it will be interesting to see what team management comes up with for 2019.

“We are moving to the beautiful new Las Vegas Ballpark at Downtown Summerlin and a new Major League affiliation in 2019,” 51s President/COO Don Logan said in a press statement. “Our ownership group, The Howard Hughes Corporation, wants the transition to be a home run complete with a new name and new logo.”

The 51s are not holding a name-the-team contest where fans can suggest a potential winner, but rather a name-the-team sweepstakes, where fans enter a contest where the winner is selected from a random drawing of all entries.  Fans can visit the 51s website ( or Facebook page (Facebook/51sBaseball) where they will be redirected to where they can enter the sweepstakes by providing a unique name suggestion.

Rendering courtesy HOK.

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