Ballpark Passes are back on the scene in 2018, with the St. Louis Cardinals and Milwaukee Brewers both unveiling new twists on the offering.
In 2017, the Cardinals and the Brewers were among the teams at the forefront of the Ballpark Pass trend. Both clubs are bringing the offering pack for 2018, but each is taking a unique approach.
The Cardinals’ Ballpark Pass now has a sponsor, as it is officially known as the Budweiser Ballpark Pass. For $29.99 a month, fans can access all home games, with the exception of Opening Day on April 5. The pass will offer standing room only (SRO) tickets, allowing fans to view games from several areas of Busch Stadium—including the new Budweiser Terrace in right field.
“The Ballpark Pass was a very popular new program last season, giving fans another flexible and affordable option to take in a Cardinals game at their leisure,” Dan Farrell, Cardinals Senior V.P. of Sales & Marketing said in a press statement. “We are excited to add Budweiser as the presenting sponsor starting in 2018.”
“Partnering with the Cardinals on the Ballpark Pass is a great complement to the new Budweiser Terrace area, providing fans with the perfect setting for a casual social experience while they enjoy a game at Busch Stadium,” Nick Kelly, Director of Experiential Marketing – Sports for Anheuser-Busch said in a press statement.
In Milwaukee, the Brewers will offer their Ballpark Pass for $29.99 per month. What will make the club’s 2018 Ballpark Pass unique is that it will allow access to SRO tickets for all 81 home games, including Opening Day and matchups against marquee opponents. Teams have traditionally restricted Ballpark Passes from being used for games such as Opening Day, but the Brewers’ approach–more info on that here–comes with no exclusions and no blackouts.
After being to put use by numerous teams around the majors in 2017, Ballpark Passes are starting to spread to other levels of baseball. In the affiliated minors, both the Lansing Lugnuts (Low A; Midwest League) and Stockton Ports (High A; California League) have announced Ballpark Passes for 2018, and the York Revolution (Atlantic League) have added an entry to the independent ranks.