The St. Louis Cardinals are the latest MLB team to add a big social space to their home with the addition of a new Busch Stadium Budweiser Terrace for the 2018 season.
The Minnesota Twins announced a new social space at Target Field for the 2018 season, while the New York Yankees added Yankee Stadium center-field social spaces in 2017 and the Colorado Rockies began the retrofitting trend with a 2014 renovation of an underused right-field space at Coors Field. And, of course, SunTrust Park was opened by the Atlanta Braves with plenty of social spaces.
The Busch Stadium Budweiser Terrace fits squarely in this trend, with 20,000 square feet dedicated to two full-service bars, cabana seating on the concourse, lounge seating and SRO spaces within the seating bowl. In addition, a covered performance stage is part of the upgrade.
The Budweiser Terrace is open to all ticketholders. There’s no assigned seating within the Budweiser Terrace, so many prime spots will be available on a first-come, first-served basis.
“We are excited about this new gathering place at Busch Stadium,” said Bill DeWitt III, president of the St. Louis Cardinals, in a press statement. “The Budweiser Terrace is designed to be a free attraction for fans looking for a social experience where they can watch the game and connect with other people at the same time.”
“AB-InBev is thrilled to partner with the St. Louis Cardinals with the naming of Budweiser Terrace,” said Nick Kelly, Senior Director of Experiential Marketing – Sports, in a press statement. “Budweiser Terrace is going to be ‘the place to be’ at Busch Stadium this summer.”
The project started in November 2017 with the removal of 1,000 seats from six sections of the seating bowl in the upper right-field level of the ballpark, in the space formerly known as Riverview Corner. It will be ready for the Cardinals 2018 season opener on April 5.
