The Biloxi Shuckers (Class AA; Southern League) ranked first among 10 participating Minor League Baseball clubs in customer satisfaction, according to a recent survey. The survey was conducted by Turnkey Intelligence.
The company surveyed full, partial and single-game ticket holders of high-performing Single-A, Double-A and Triple-A baseball teams. The survey solicited feedback on an array of topics related to game attendance and interaction with the fan’s respective organization.
Turnkey Intelligence computed the Net Promoter Score (NPS), a tool used to gauge customer satisfaction across a multitude of industries. The average NPS was 73. The Shuckers’ NPS was 81. The Average Fan Satisfaction for participating clubs was 8.7 (out of 10). The Shuckers rated 9.2.
“Staff and fan satisfaction have been the Shuckers top priorities from day one,” said Chuck Arnold, general manager of the Shuckers. “The fact that the Shuckers’ Net Promoter Score is 11 points higher than the average of other teams surveyed is a credit to the talented employees who deliver the best fan experience in Minor League Baseball.”
The Shuckers also ranked first in Safety/Security (9.2), Staff (9.5), Environment (9.4), Technology (9.0), Entertainment (8.9) and Food & Beverage (8.2).
“While we have always measured fan satisfaction internally, to now have an independent company confirm there is no better place to enjoy a great fan experience than a Shuckers game at MGM Park affirms we are on the right track,” Arnold said. “We want to thank our amazing fans for their support and let them know we strive every day to continue to improve their game day experience.”