The best way to encourage loyalty among your fans? Establish a top-notch loyalty program—like the one offered by Stadium1 as part of its venue operations suite of products.
Loyalty programs are everywhere: your fans see them offered by grocery stores, coffeeshops, airlines, credit cards, and more. Basically, a loyalty program rewards fans for patronizing your business. They are prevalent because they work. With most of your venue guests already participating in some sort of loyalty program, you can leverage Stadium1’s built-in loyalty program to reward those fans and acquire new fans while also amassing valuable insights into what your fans buy at your venue.
With a loyalty program tied into the Stadium1 venue-management system, a venue operator can set up their own system of rewards, gifts and prizes. Any mobile device connected to the Internet can be used to track personal purchases and monitor potential rewards down the line. Purchases are tracked at a Stadium1 point of sale, through an in-seat ordering application, or via preloaded tickets. We all know in-seat ordering is the wave of the future in many venues, so tying that into a loyalty app certainly creates a very rewarding experience for fans.
Once the fan is in your venue, there are many easy, no-cost methods to promote the loyalty program. Stadium1 POS devices can display back-screen advertising pushing the loyalty program, urging fans to sign up on the spot. In-game announcements, house ads in game programs, and in-venue signage can all be low- or no-cost tools for promoting the loyalty program.
For team owners and management, many opportunities exist to capitalize on the Stadium1 loyalty program. First, it’s a great and convenient way to gather customer contact information for future targeted marketing. You may want to reward big spenders with their own unique reward or recognize them in some special manner, such as an offseason fan appreciation event. Or you may want to alert a subset of customers of a special offer tied to their specific past purchases, such as a fan shop special based on past team-store purchases. Second, it’s a convenient way to track collective fan spending habits, letting you plan for future events. Third, it’s a way to empower fans, helping them to create their own venue experiences.
And perhaps the best reason to adopt a loyalty program like the one integrated into the Stadium1 management suite? Loyalty programs increase revenues, positively impacting your bottom line. That, certainly, is the best reason to implement a Stadium1 loyalty program as part of your venue-management efforts.
Stadium1 was designed specifically for stadium operations, born online and created from the ground up with the most advanced cloud-based software programming technology tools, designed by a team owner with a world-class technology background. Stadium1 exists in the market today with tools that can help teams increase revenues, reduce theft and waste. The integrated management suite links all departments into a real-time system so ownership can make more informed pre-game, in-game and post-game decisions based on integrated technology.
If you want more information on how Stadium1 can solve your venue needs with an integrated management system complete with loyalty program, or if you are a Stadium1 customer and want more information on creating your own loyalty program, contact Ed Mullen at ed.mullen@stadium1.com or call 561-704-1414.