Minor League Baseball‘s annual Promo Seminar will head to Birmingham this fall, as the Birmingham Barons (Class AA; Southern League) are hosting the event. In a unique twist, the Barons are using the multi-day gathering–which runs from September 27-29–to showcase both Regions Field and Rickwood Field.
Along with showing off one of the best modern ballparks in Regions Field and a classic venue in Rickwood, the Barons will use other venues within Birmingham. The Sheraton Birmingham and Children’s Hospital will both host portions of the promo seminar.
“We are honored to once again host one of Minor League Baseball’s premier events: the Promotional Seminar,” Barons General Manager Jonathan Nelson said. “This annual event attracts the brightest minds in Minor League Baseball. It’s an incredible opportunity to learn what other clubs are successfully doing in promotions, community involvement, and other operational areas. We certainly thank Minor League Baseball for choosing Birmingham as the 2016 host site and the Greater Birmingham Convention and Visitor’s Bureau for their role in bringing the Promotional Seminar back to Birmingham.”
The annual Community Service Project, presented by Musco Sports Lighting, starts the slate of events Tuesday, Sept. 27, at Children’s of Alabama. Promotional Seminar attendees will have a chance to participate in activities with children being treated at the facility and will build wagons to assist with patient transport.
The three-day seminar at the Sheraton Birmingham offers attendees the opportunity to recap the successes and challenges of the previous season and share ideas with their colleagues in an informal setting. The event also features a trade show, job fair and a variety of speakers making presentations on topics including sales and marketing, promotions, community and media relations, stadium operations and more.
Thursday, September 29, attendees will take a tour of historic Rickwood Field in the afternoon before heading to Regions Field for the presentation of the annual Golden Bobblehead Awards. The Golden Bobblehead award is earned by an organization that succeeded in one of the following categories: Best Theme Night, Best In-Game Promotion, Best Non-Gameday Event, Best Charity Promotion or Event, and Best Overall Promotion. The Barons have been nominated for Best Charity Promotion or Event for their Autism Friendly Day celebration earlier this year at Regions Field.