Renderings for a new party deck have been released by the Johnson City Cardinals (rookie; Appalachian League), marking a milestone for a major upgrade at TVA Credit Union Ballpark. Located down the third base side, the new party deck will serve a wide array of purposes during the season. The Cardinals will not only rent the space for group outings, but will also open it to all fans on nights when it is not occupied. As is noticed on the rendering, the party deck seating is characterized by two tiered levels that offer drink rail and table seating. The second level will also feature a bar area.
The rendering for the deck was created by Thomas Weems Architects, though changes to the final design could be made before its the project is complete. The deck is still subject to the approval of the Johnson City Commission.
For a different level of food service in the party deck, the Cardinals will partner with local restaurant Hokie Smokie to provide catering options to groups. This will be in addition to the snacks that are served on a nightly basis.
“We are very excited to partner with a local establishment like Hokie Smokie,” added General Manager Tyler Parsons. “We have seen a tremendous response from groups in the area, and anyone who has ate at their restaurant knows the food speaks for itself. It’s going to be a terrific partnership and we look forward to welcoming everyone to this new area.”
As regular readers may recall, this offseason has been one of change for the Cardinals. Boyd Sports, LLC—the owner of the Tennessee Smokies (Class AA; Southern League)—took over the management of the team early this year, and later announced the sale of the ballpark’s naming rights to Knoxville Employees TVA Credit Union. For its initial splash in Johnson City, Boyd Sports is planning a six-figure renovation to TVA Credit Union Ballpark that will include the new picnic deck, plus concession and clubhouse upgrades.
“At the end of the day, I think the community is really going to enjoy this,” added Boyd Sports President Chris Allen. “It’s a great old ballpark, and you’re going to see it come to life with the new amenities. We’re still in the design process, and it does not yet have a name, but it should accommodate from 150 to 200 people.”
“The name of the game in our business is sponsorships and ticket sales, and one way to improve revenues is with group sales. Our construction team has gutted the old locker rooms, and the beer garden will be the next project.”
The makeover to TVA Credit Union Ballpark will not end there. The team has already announced that a synthetic infield will be installed after this season, and the Johnson City Press reported this week that the Cardinals might add a second party deck in the future.
Rendering courtesy Johnson City Cardinals.