We have a new name for Aces Ballpark — Greater Nevada Field, as the home of the Reno Aces (Class AAA; Pacific Coast League) and a 2017 USL Reno 1868 FC team receives a new moniker after a naming-rights deal with Greater Nevada Credit Union (GNCU).
Established in 1949 and headquartered in Carson City, GNCU is a member-owned, full-service financial institution serving more than 51,000 consumers and small businesses. GNCU has more than $585 million in assets and branches throughout Northern Nevada, including four in Washoe County. GNCU’s subsidiaries include Greater Nevada Mortgage and Greater Nevada Insurance. Terms of the naming-rights deal between GNCU and SK Baseball, owners of the Aces and the ballpark, were not released.
“We’re very pleased to enter into this new partnership with the Aces,” said Greater Nevada President and Chief Executive Officer Wally Murray. “We believe we share a mutual commitment toward encouraging continued economic revitalization and community development in our region. We’re looking forward to Greater Nevada Field becoming a year-round venue that hosts a variety of events and programs, and provides a multitude of safe and enjoyable experiences for families, individuals and groups.”
“We are focused on continuing to unite our community through the variety of events held here at Greater Nevada Field,” said Eric Edelstein, president of the Reno Aces and Reno 1868 FC. “Partnering with Greater Nevada Credit Union to move this vision forward crystalizes our commitment. No longer just a ballpark, Greater Nevada Field is here to be the premier experience in Northern Nevada.”
The 15-year agreement between GNCU, the Aces and Reno 1868 FC includes exclusive sponsorship and advertising rights and prominent signage on the ballpark’s exterior façade along Evans Avenue and Kuenzli Street, the scoreboard in left-center field and numerous locations throughout the ballpark.
Greater Nevada Credit Union and its affiliates will host a wide variety of season-long special events, all designed to make the sports experience greater and to engage the community. The credit union also will be the lead partner on the Aces ticket fundraising program, which raised more than $130,000 last season and is expected to surpass this amount in 2016. All money raised was by local nonprofits to stay in the Northern Nevada community.
Photo by John Moist.