Good end-of-year numbers coming from the Tacoma Rainiers (Class AAA; Pacific Coast League), as the team welcomed 352,521 fans to Cheney Stadium, the second-highest attendance total in club history and highest since the renovated ballpark’s inaugural season in 2011.
An average of 4,965 guests attended Rainiers games in 2015, up more than five percent from the 4,699 fans who went to games in 2014. The crowds the club averaged this season sat at more than 76 percent the capacity of the ballpark, a rate that ranks among the five highest in the league.
Prior to the start of the season, the Rainiers introduced an aesthetic overhaul of both the team and Cheney Stadium. The club launched new logo sets and uniforms, and unveiled updated signage and artwork now featured prominently throughout the ballpark.
“We always look for ways to improve the ballpark and the experience of coming to Rainiers games,” Team President Aaron Artman said. “Our fans packed Cheney Stadium, and that was really fun to see. To wrap up the 56th year of professional baseball in Tacoma and still have room for growth is pretty exciting.”
Fans responded to the rebrand by acquiring team gear adorned with the new scripted “Rainiers” and “R” logos at record levels, with merchandise purchased in-game jumping more than 43 percent over last season.
In conjunction with the rebrand, the club also debuted the “We R Family” Membership, a season ticket plan offering families of up to eight members admission to every weekday Rainiers home game for a flat fee of $250 per family. The result of that plan’s introduction was a boost in attendance of more than 10 percent at Monday-Wednesday games this season.