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Neumann leaves Mandalay, joins Brailsford & Dunlavey

Ballpark DigestRich Neumann, who was President, Baseball Development at Mandalay Baseball Properties, has joined consulting firm Brailsford & Dunlavey as Vice President for major accounts.

Neumann spearheaded Mandalay’s efforts to develop new markets, Most recently he was often in the news for working on a new-ballpark plan for Wilmington (N.C.) — an effort resounding rejected by voters.

From the Brailsford & Dunlavey announcement:

As B&D’s first vice president for major accounts, he will focus on business development activities for major implementation assignments, leveraging project executives and marketing staff by cultivating relationships around targeted opportunities. Mr. Neumann has successfully negotiated millions of dollars in major category, national, and regional corporate sponsorships; private suite and premium seating sales; and naming rights agreements. In addition, he was a principal in the ownership group of two professional sports franchises and the 16,000-seat arena in which they played. He also has consulted with major corporations and non-profit entities in the areas of sports, entertainment, and special event marketing and sponsorships sales.

Mandalay Baseball Properties itself is on the block, as lead investor Seaport Capital wants to cash out of its part of the holding company. We hear the asking price for the Oklahoma City RedHawks (Class AAA; Pacific Coast League), half-ownership of the Scranton/Wilkes-Barre RailRiders (Class AAA; International League), the Erie SeaWolves (Class AA; Eastern League), the Frisco RoughRiders (Class AA; Texas League) and the Dayton Dragons (Low Class A; Midwest League), as well as two other minority investments in baseball-related companies. We hear the asking price for all of this is in the $120 million range — which would place an astounding valuation on some of these franchises.


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