How do you increase revenue in slow times without spending a lot of money upfront? By targeted upgrades. Here's a look at how the Quad Cities River Bandits are doing the same thing with new group and casual areas.
How do you increase revenue in slow times without spending a lot of money upfront? With affordable, targeted upgrades. Here's a look at how the Quad Cities River Bandits are doing the same thing with new group and casual areas.
This season the River Bandits installed four modular loge boxes and 130 feet of drink rail at Modern Woodmen Park. As far as upgrades go, it wasn't a major one. But it was achieved under some pretty unique circumstances: the boxes were prefab, part of the Sports Modular Product line from Pendulum Studio and Dimensional Innovations. The pair are promoting prefabricated line of drink rails, food stations, seating rails, dugout benches, and comfort railing, amongst other products.
For the River Bandits, it was a way to add a smaller group-seating area to the mix: “Not only has this given a nice option for fans to sit and enjoy a different view of the game, but is has added an entirely new dimension to our group sales," said River Bandits Vice President/General Manager Kirk Goodman. "Instead of placing a 15-40 person group in an area built for 200–400 people, this intimate area provides easy access, quality service and an impeccable view of the game."
“Sports Modular Products is an example of design innovation as a direct response to tough market conditions in a downturned economy. We are providing architectural components and installations in stadiums that allow operators to increase revenue generating potential by adding premium amenities,” said Jonathan Cole, co-founder of Pendulum Studio. “Our collaboration with Dimensional Innovations on design, fabrication and installation, in addition to our strategic alliance with Table Tap LLC is an example of related but unique industries joining forces to make an impact and add value to our clients in specific markets.”