The new downtown Omaha home of the College World Series is the beneficiary of a $20-million, 20-year naming-rights deal.
The new downtown Omaha home of the College World Series will be known as TD Ameritrade Park after the Omaha-based brokerage firm agreed to pay $20 million over 20 years for naming rights.
The deal calls for the firm to pay $750,000 yearly in the first phase of the deal, with payment increasing in later years. The total comes close to what ballpark planners anticipated when coming up with the budget for the $128-million facility.
The firm was started by the Ricketts family, which now owns the Chicago Cubs. The Ricketts family no longer owns TD Ameritrade, but the firm still employs 2,000 or so in the greater Omaha area.
The new downtown ballpark will replace Johnny Rosenblatt Stadium as the home of the College World Series in 2011.
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