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2013 Logo/Branding of the Year: Hillsboro Hops

It was the perfect look and perfect marketing for a beer-crazy region: The Hillsboro Hops (short season A; Northwest League) have won Best Logo/Branding in the 2013 Ballpark Digest Annual Awards. If you were to pick an area that typifies America’s love affair with craft beers, it would be the Pacific Northwest, home to hundreds […]

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SWB RailRiders tally best attendance since 2008

The power of a basically new ballpark: The Scranton/Wilkes-Barre RailRiders (Class AAA; International League) drew 435,839 fans to PNC Field this season, the best year at the gate since 2008. In addition to the baseball attendance, a franchise-record 61 special events beyond baseball boosted the season-long attendance figure to 462,052. With the ability to host […]

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RailRiders exceed 2011 attendance

Big milestone for the Scranton/Wilkes-Barre RailRiders (Class AAA; International League): the team has already drawn more fans to PNC Field than in all of 2011, before ballpark renovations began. A crowd of 7,294 yesterday pushed the team past the 2011 total. The team played on the road last season while the ballpark was being renovated. […]

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RailRiders: We’ve already exceeded 2011 ticket sales

Nice milestone: the Scranton/Wilkes-Barre RailRiders (Class AAA; International League) have already exceeded 2011’s number of tickets sold, with over 300,000 ducats purchased for PNC Field’s inaugural season. “This is a solid first step for our team and demonstrates our community’s interest in restoring our baseball games to the top of the list for fun, affordable […]

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Mandalay Baseball Properties on the block

Mandalay Baseball Properties, a major owner of Minor League Baseball teams, is for sale, as investor Seaport Capital is selling its share of the Mandalay holding company. Manaday owns the Oklahoma City RedHawks (Class AAA; Pacific Coast League), the Scranton/Wilkes-Barre RailRiders (Class AAA; International League) with the New York Yankees, the Erie SeaWolves (Class AA; […]

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New for 2013: Scranton/Wilkes-Barre RailRiders

Goodbye Yankees, hello Scranton/Wilkes-Barre RailRiders (Class AAA; International League), as the team combines the top two vote-getters in a name-the-team contest into a single brand. It certainly takes a bold hand to create a team identity that combines porcupines and a trolley car — with the end result a trolley-riding porcupine that sometimes dons conductors’ […]

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