We end 2016 with a countdown of the 10 biggest stories of the year on Ballpark Digest, as chosen by editors and partially based on page views. Today, #6: Rebranding. (more…)
Tag Archives | Jacksonville Jumbo Shrimp
On Jumbo Shrimp, Rumble Ponies and the Power of Baseball Branding
There were some strong reactions with the announcement of the Jacksonville Jumbo Shrimp rebranding and today’s unveiling of the Binghamton Rumble Ponies—but in the end, the real issue in both instances is how to handle change in a tradition-bound industry. (more…)
New for 2017: Jacksonville Jumbo Shrimp
The new logos and branding for the Jacksonville Jumbo Shrimp (Class AA; Southern League) were unveiled Wednesday morning. As was noted today, the identity comes as the result of a name change by the Jacksonville Suns. (more…)
Jacksonville Suns to Become Jumbo Shrimp
Jacksonville Suns (Class AA; Southern League) owner Ken Babby has confirmed that the franchise will change its name to the Jacksonville Jumbo Shrimp. The new branding will be unveiled Wednesday morning. (more…)