The promotion comes from Erie’s status as the snow center of the country, including a record snowfall during the 2017-18 winter season. And, to boot, the SeaWolves have signed a new multi-year sponsorship with Ariens Company, a Brillion, Wisconsin-based manufacturer of outdoor power equipment including snowthrowers and zero-turn lawnmowers.
Ariens Company will be the presenting sponsor of the SeaWolves’ Christmas in July promotion on Friday, July 27, when the SeaWolves will be transformed into the Erie SnowWolves, wearing custom on-field jerseys and caps designed by Louisville, KY based design firm Studio Simon. The first 1,000 fans on July 27 will receive an Erie SnowWolves winter cap compliments of Ariens.
Ariens Company will receive dominant branding at UPMC Park including signs on the left field wall and stadium entry plaza. Additionally, Ariens will be featured on a photo station near the stadium entrance depicting the record snowfall total Erie has received during the winter of 2017-18.
“I’ve known the Ariens Company for several years. Their products have the highest quality and are clearly associated with the best solution for snow removal,” SeaWolves Owner and CEO Fernando Aguirre said in a press statement. “Erie is annually among the snowiest cities in America, and we can’t wait to help Ariens strengthen their leadership in our region.”
“Ariens Company is happy to partner with the Erie SeaWolves, a strong organization that goes out of its way to engage fans and families,” Dan Ariens, Chairman & CEO of Ariens Company said in a press statement. “Our hats are off to Erie for making it through the record-setting snowfall this winter. This partnership is a nod to one of the all-time, legendary Lake-Effect cities of the snowbelt. The King of Snow is here to help you dig out.”