Punch Bowl Social is joining the entertainment options outside of SunTrust Park, new home of the Atlanta Braves, as it has been added to The Battery Atlanta. The 27,000-square-foot venue that blends dining and entertainment concepts will join The Battery in September.
Punch Bowl Social has made a name for itself with its eat, drink, play or “eatertainment” concept, pairing a Chef Hugh Acheson designed, southern inspired scratch-made menu and craft beverage program with “old-school” social activities and vintage video games.
The move places Punch Bowl Social at The Battery, which is the the development that is adjacent to SunTrust Park, the new home of the Atlanta Braves. The two-story Atlanta property will include eight bowling lanes, one bocce court, three private karaoke rooms, a custom built 360 degree bar and various lounging and gathering spots – for groups both large and small – housed in an eclectic space melding mountain lodge, Victorian and modern industrial design elements. A 2,200-square-foot, rooftop patio will round out the offerings, delivering views of the surrounding area.
Punch Bowl Social founder & CEO Robert Thompson noted his enthusiasm for the Atlanta expansion with a nod to the hometown team. “The Atlanta Braves have one of the most impressive histories in Major League Baseball,” he said. “We’re obviously thrilled to count them among our new neighbors and have no doubt that The Battery Atlanta, with its promise of an elevated live, work, play environment and game day excitement, will quickly become one of the most popular destinations.”
Punch Bowl Social’s has rapidly expanded in recent years – it boasts properties in eight other cities with more scheduled to open over the next two years – and is known for its ability to attract the highly sought after millennial audience, paired with an impressive disruption of the “eatertainment” business model. Under Thompson’s leadership and in his own words, at Punch Bowl Social, “food and drink no longer take a back seat to games or other forms of entertainment.”
“The Battery Atlanta will bring a new standard of living to the Atlanta market,” said Mike Plant, Atlanta Braves president, development. “To support this vision, it was critical that we seek out partner tenants capable of delivering exceptional experiences to a wide audience. We couldn’t be more pleased to welcome Punch Bowl Social to the neighborhood.”
Punch Bowl Social first opened its doors in Denver in 2012 and now includes properties in Austin; Cleveland; Detroit; Indianapolis; Minneapolis; Portland, Ore; and Schaumburg, IL. Other soon-to-open locations include Arlington, VA; Brooklyn; Chicago, Rancho Cucamonga, CA; Sacramento, San Diego and Washington D.C. A second Denver location, where the company is headquartered, is also in the works.