Merchandise sales from Minor League Baseball teams once again hit an all-time high, as the industry saw more than $65.1 million in retail sales for 2015 — a 7.9 percent increase over the previous record.
That record was set in 2014, where the total of $60.3 million had been the highest total recorded since Minor League Baseball’s licensing program began in 1992.
Here is the top 25 teams, in alphabetical order: Albuquerque Isotopes, Biloxi Shuckers*, Charlotte Knights, Columbus Clippers, Dayton Dragons, Durham Bulls, El Paso Chihuahuas, Fort Wayne TinCaps, Frisco RoughRiders*, Indianapolis Indians, Lake Elsinore Storm, Lakewood BlueClaws*, Lehigh Valley IronPigs, Louisville Bats, Nashville Sounds*, Oklahoma City Dodgers*, Pawtucket Red Sox*, Reno Aces, Sacramento River Cats, Salt Lake Bees, San Antonio Missions*, South Bend Cubs*, Tacoma Rainiers*, Toledo Mud Hens and Trenton Thunder. *indicates teams not on the 2014 list.
“Minor League Baseball team names and logos are quirky, fun and contemporary, but they are also incredible marketing tools for the clubs they represent,” said Sandie Hebert, Minor League Baseball’s Director of Licensing. “Each year, we see familiar logos on the Top 25 list, and some newcomers, showing both the longevity and modern appeal of our trademarks. It’s interesting to see how clubs choose to brand their identities, and how that translates into merchandise sales.”
This list reflects teams who are consistently strong at the box office as well as strong brands.
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