Mason is the latest addition to a branding process that has drawn a significant amount of hype this offseason. Since unveiling their name and logo last August, the Fireflies have rolled out a uniform scheme that features glow-in-the-dark caps. When it came to introducing Mason to their fans, the Fireflies took a unique and community-oriented approach.
A mysterious box arrived at Spirit Communications Park on Sunday, April 3, just ahead of Fireflies’ Fan Fest. The team wanted to share the box with the community so they brought it to different locations around town over the last few days. The box visited Bojangles’, Edventure Children’s Museum, Blue Cross Blue Shield, and State Credit Union. The Fireflies finally brought the box to Palmetto Health Children’s Hospital this afternoon to open it with the children at the hospital and other members of the community.
Here is Mason’s story:
‘On the outskirts of Columbia, South Carolina, a furry creature of the “Whatsit” family wandered through the forest cold and alone. Late at night, he arrived at Congaree National Park.
What he encountered there amazed him. He saw a synchronized, pulsating glow of separate lights that seemed to beckon him. When he approached one, he realized what he was seeing. He was in the middle of a large group of synchronized fireflies. Surrounded by their warm glow, he knew immediately that this was where he belonged.
The fireflies adopted him as one of their own and over time he earned his wings. The fireflies called him “Mason” because, just as so many of them had found a home in Mason jars, he had found a home with them. With the Columbia Fireflies coming to town, Mason has emerged from his forest home to help bring the joy he found with the fireflies to the entire Midlands region.’