Minor League Baseball has announced a partnership with Uncle Rays, a Detroit-based potato chip and snack company. The deal, which makes Uncle Rays the official potato chip of Minor League Baseball, was revealed today as part of National Potato Chip Day.
As part of the agreement, MiLB will have its logo placed on Uncle Rays potato chip bags at retail stores. In addition, fans will be able to purchase Uncle Rays chips at ballparks around the minors.
“The Minor League Baseball-Uncle Ray’s partnership seamlessly brings together two quality, progressive brands that are enjoyed by millions of people,” said David Wright, Minor League Baseball’s Chief Marketing and Commercial Officer, in a press statement. “Looking to the future, both organizations have a shared vision and are positioned well for significant growth for years to come.”
Brian Gaggin, VP Marketing and Sales for Uncle Ray’s, added in the satement, “MiLB provides the opportunity for Uncle Rays to step onto the national stage in a way that is perfectly aligned with our values of hometown fun and family orientation. This partnership will come to life in a true win-win-win fashion: for Uncle Ray’s retail customers through engagement and promotions, through ballpark fan experiences and consumer enjoyment of great baseball, and great tasting chips.”
The deal also allows Uncle Rays to form strategic relationships with teams in select markets.