David A. Wright joins Minor League Baseball as Chief Marketing & Commercial Officer, leading the sport’s partnership efforts, building the company’s brand and solidifying its status as a leader in family-friendly entertainment.
“David brings a proven record of success in marketing top-flight sports properties to Fortune 500 brands nationally and internationally,” said Minor League Baseball President & CEO Pat O’Conner. “His experience is a welcome addition to MiLB Enterprises and the senior management team of Minor League Baseball. I look forward to having David’s work ethic, creativity and professionalism a part of our organization.”
“I have always been impressed with the overall creativity and progressive approach of Minor League Baseball,” said Wright. “After getting to know Pat (O’Conner), and meeting with select MiLB Enterprises Board Members as well the balance of the senior management team, it is clear there is an incredible opportunity and appetite for growth. I look forward to being a part of the MiLB organization and building off of the great foundation that has been established.”
Wright joins Minor League Baseball following more than a decade at Major League Soccer (MLS) and Soccer United Marketing (SUM), most recently as its Senior Vice President, Global Sponsorship. Wright oversaw new business efforts for the premier soccer properties in North America (including Major League Soccer, U.S. Soccer Federation and the Mexican National Team). Wright also managed a Partnership Marketing team charged with day-to-day management, growth and retention of more than 40 MLS/SUM partners. The partnerships he guided included industry-leading companies such as adidas, AllState, Anheuser-Busch, AT&T, Chevy, Coca-Cola, EA Sports, The Home Depot, Johnson & Johnson, Marriott, Microsoft, Mondelēz International and Wells Fargo.
Prior to leading global sponsorship efforts for MLS/SUM, Wright was Director of Fan Development, managing a department dedicated to connecting Major League Soccer to participants and key influencers within America’s soccer community. From developing MLS’ inaugural online fantasy game to creating a portfolio of diverse-minded initiatives, Wright was responsible for targeting key consumer segments through strategic development of League-wide grassroots programs, marketing partnerships and national affiliations.