The theme of the Goldklang Group’s new fan-marketing campaign: ‘Take Me Out With the Crowd,’ as four teams will utilize the slogan throughout club advertising and marketing, engagement, communications and digital platforms.
The four teams owned by the Goldklang Group — the St. Paul Saints (independent; American Association), Charleston RiverDogs (Low A; Sally League), Hudson Valley Renegades (short season A; NY-Penn League) and Pittsfield Suns (summer collegiate; Futures League) — unite around a single fan theme. The emphasis throughout is on how fans can create their own experiences at the ballparks. This new theme continues that emphasis with a quote from the most famous baseball song of all, as young Katie Casey asks her young beau to take her out to the ballgame.
“Our teams will have a chance to customize their experiences, placing their own spin on this iconic phrase,” said Goldklang Group Senior Vice President Tyler Tumminia. “The integration of ‘Take Me Out With The Crowd,’ in the footsteps and spirit of ‘Fun Is Good’ and ‘Be Your Own Fan,’ will continue to allow our fans and sponsors the opportunity to create an a la carte experience at our ballparks.”
The Goldklang Group, of course, was our 2015 Organization of the Year in the annual Ballpark Digest Awards. Campaigns like this show why.