Boler was previously the team’s assistant general manager, working mailing with the corporate-sales department. He will still directly oversee corporate sales while expanding his role with other Smokies departments.
This coming season will be Boler’s third with the Smokies. Boler was director of corporate sales for a year and a half before receiving a promotion last April, being named the assistant general manager.
“Jeremy has shown a great deal of knowledge and passion for this industry. He has a tremendous work ethic,” said Smokies President Chris Allen. “Moving forward, Jeremy was the right person for our vice president position and I am expecting big things from him as we build toward the future.”
Prior to joining the Smokies in October 2013, Boler served as general manager of the Coastal Plain League’s Forest City Owls for three years from 2011-13, overseeing all aspects of the organization. During his time with the Owls, the franchise ranked in the top 11 in the nation in overall attendance in each of the three years he served as general manager.
Before his tenure with the Owls, the North Carolina native began his career in Minor League Baseball with the Winston-Salem Dash (High A; Carolina League) as corporate marketing manager, helping build corporate ticket packages for businesses. During his time with the Dash in 2010, Boler led a ticketing campaign that increased the team’s average attendance by more than 3,000 fans.