The Chattanooga Lookouts (Class AA; Southern League) showcased a new Presenting Partner — FSG Bank — and unveiled upgrades to AT&T Field for the 2015 season in the first big announcement by new owners.
Though new ownership announced its acquisition of the Lookouts a mere 42 days before opening day, the team has nonetheless embarked on an ambitious program of ballpark improvements for the 2015 season. Fans visiting AT&T Field will see a new Delta Dental Deck down the third-base line, a total renovation of all 15 luxury suites and a reconfigured Budweiser Lounge on the first-base side of the ballpark.
The Delta Dental Deck will be a two-level, wide open party space with great views of the field. Installation of the deck will create a perfect area for group outings and a more social space at the ballpark. By raising even the lowest level of seating by over a foot, the Delta Dental Deck will provide fans down the third-base line with a great view of the game, even when seated.
The luxury suites at AT&T Field will also be completely renovated and updated for 2015. Every suite will receive new carpet, paint, furniture and décor as well as new, larger flat-screen televisions.
Lookouts’ fans will also have new ways to experience the suites in 2015. Suites will be available for half (35 games) and quarter (17 games) season ownership as well as in five, seven and ten game packages. Two redesigned spaces on the suite level—the Lookout Loft and Killebrew’s Korner will be offered in 2015 as “all inclusive.” The Lookout Loft will provide all-you-can-eat food and drink included for one base price.
“With the suites being completely redone for 2015, we wanted to provide options that would allow all fans to take advantage of these new and improved spaces,” said Rich Mozingo, Lookouts President. “We recognize that there are many companies, groups and families that would like to spend time in our suites, but who would not be using the suite all 70 games of the season. Partial suite packages will allow everyone to choose the number of games that is right for them. The ‘all inclusive’ options will be attractive to fans who want a simple and affordable way to entertain at the ballpark without having to worry about ordering food or incurring any additional expense.”
Another group area undergoing changes is the Budweiser Lounge, which is being refit as an exclusive group area. Adjacent to the Budweiser Lounge will be a new concessions stand giving fans the opportunity to grab a hot dog while still keeping track of the action on the field.
The Lookouts will also improve the fan experience by investing in the ballpark’s food service capabilities. New equipment is being installed in the main concessions area, allowing a wider variety of items to be cooked and served fresh to customers. The team will also be placing a new food cart on the ballpark concourse where fans can enjoy premium items, like Philly Cheesesteaks, prepared right in front of them and served hot off the grill.
Ballpark additions are just part of the changes coming to AT&T Field in 2015. Fans will also be treated to new promotions and experiences such as:
- Kids will be able to come onto the field and run the bases after every Lookouts game in 2015.
- All Thursdays, starting with Thursday April 16th, will be “Thirsty Thursday” at AT&T Field with drink specials starting as low as $2.
- Sundays will be “Autograph Day” at the ballpark. After every Sunday game fans will be able to meet and get autographs from some of their favorite Lookouts players.
The Lookouts also announced FSG Bank as Presenting Partner for the team in the 2015-2017 seasons. This multi-year partnership joins together two of Chattanooga’s hometown community businesses. FSG Bank’s presence will be felt by fans throughout their ballpark experience with the creation of a Lookouts’ “Walk of Fame,” chronicling the rich history of Lookouts’ baseball in Chattanooga.
As Presenting Partner, FSG Bank will support the Lookouts’ new community initiatives and its customers will also have access to unique fan experiences.
The partnership was introduced to the Chattanooga community by Lookouts’ Managing Owner Jason Freier and Jeff Olingy, Chief Marketing Officer, FSG Bank, at a press conference at AT&T Field.
“FSG Bank is thrilled to be aligned with the Lookouts as both a business partner to the new ownership team off the field and as the presenting sponsor of the team on the field,” said Mike Kramer, President and CEO, FSG Bank. “Across multiple generations the Lookouts have been and continue to be part of the fiber of our community and we couldn’t be more proud of our partnership with them.”
“We are excited to have FSG Bank as our Presenting Partner as we embark on a new era of Chattanooga Lookouts’ baseball,” Freier said. “We can’t wait to begin our 2015 season on April 15th and offer new amenities and experiences, made possible in-part by our partnership with FSG Bank.”
FSG is also part of the team’s community outreach. One of the first examples of this will be to invite the community “in” through the Community Partner of the Game, which will be presented by FSG Bank. This program will give local non-profit organizations the opportunity to gain visibility, share their message, attract volunteers and raise funds.
“A big part of our collaboration with FSG Bank stems from our mutual desire to enrich the lives of those in the Chattanooga area and help those who share in that goal,” Freier said. “FSG Bank was thus the perfect partner for the Community Partner of the Game.” FSG Bank will assist the Lookouts in identifying and selecting the area non-profits that will be the beneficiaries of this program.
This multiyear partnership joins together two of Chattanooga’s hometown community businesses. FSG Bank’s presence will be felt by fans throughout their ballpark experience with the creation of a Lookouts’ “Walk of Fame,” chronicling the rich history of Lookouts’ baseball in Chattanooga. As Presenting Partner, FSG Bank will support the Lookouts’ new community initiatives and its customers will also have access to unique fan experiences.
“We are aiming to make many changes in a very short period of time,” Mozingo said. “These enhancements are an important step in making AT&T Field the place to be this spring and summer. With our new partnerships with the Twins and FSG Bank, 2015 is shaping up to be a banner year for Lookouts baseball.”