We have a new look in Burlington, as the Vermont Lake Monsters (short season A; NY-Penn League) unveiled new uniforms for the 2014 season.
The new uniforms follow the unveiling of a new logo last November.
With the help of branding and design firm Brandiose and manufacturer Rawlings, the Lake Monsters will be sporting a new look with their home, road and batting practice/alternate jerseys. With inspiration drawn from their legendary mascot, CHAMP, the new uniforms remain the traditional home white and road grey, but with a modern touch.
“As we went through the transformation of building our brand, basing our identity around CHAMP was essential,” Lake Monsters’ General Manager Nate Cloutier explained. “Over the years we have been fortunate enough to create a deep connection with the community, and a large part of that is because of CHAMP. His lime green color and presence is recognizable throughout the state, and we wanted to continue to tie CHAMP and this color into our overall identity.”
One of the highlights of the new uniforms is the use of CHAMP and his distinct CHAMP lime green color. Each jersey features special accent color blocks underneath the arms and down the sides, as well as a custom sleeve patch logo of CHAMP. Each jersey will have a player’s number on the back, as well as a smaller number on the front right of the jersey.
The home white jersey includes the CHAMP green Lake Monsters word mark logo across the front chest, navy and CHAMP green accent color blocking underneath the arms and down the sides, along with navy numbers on the front and back. The home jersey will be worn with white pants, and the white and navy New Era official game cap.
The road grey jersey includes a CHAMP green Vermont script word mark logo across the front chest, navy and white accent color blocking underneath the arms and down the sides, along with navy numbers on the front and back. The road jersey will be worn with grey pants, and the white and navy New Era official game cap.
The navy batting practice/alternate jersey includes the CHAMP green Lake Monsters word mark logo across the front chest, white and CHAMP green accent color blocking underneath the arms and down the sides, along with CHAMP green numbers on the front and back. The batting practice jersey will be worn with white pants, and the Lake Monsters new navy New Era official Diamond Era batting practice cap.
“We have been excited to unveil the new jerseys, but we wanted to do it in a fun and unique way, so we got some familiar faces to help us out,” Cloutier said.
RELATED STORIES: Lake Monsters unveil new logo, branding
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