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Braves add more land for SunTrust Park parking

SunTrust Park, December 2014 renderings

Outside the SunTrust Park gates: a hotel (far left) and an office building. Coming over from Turner Field: the Chop House, which will be expanded into a three-tiered eatery, including two party decks and a new field level, which can be turned into a large group area directly behind right field.

Here’s one way to address potential parking problems at SunTrust Park: the Atlanta Braves bought nine-plus acres of land adjoining the new-ballpark site, with an eye toward bringing fans closer to the facility.

The team is buying the land from Genuine Parts Company, currently used as its corporate headquarters. The sales price was not released.

The 9.5-acre parcel sits to the north of the land purchased by the organization in 2013 and brings the total land controlled by the club to more than 90 acres. The parcel will sit just .4 miles from SunTrust Park’s home plate, a distance comparable to that of the Blue Lot from Turner Field. The Braves are evaluating different options for the property as part of their comprehensive parking and transportation planning around the new development.

“We are excited to have entered into this agreement with the Braves and welcome them to the neighborhood. Likewise, they have been a great partner and we are thrilled to further extend our partnership,” said Tom Gallagher, Chairman and CEO of Genuine Parts Company. “Our move will allow us to remain nearby in Cobb County and will create a corporate campus feel for all of our associates. We are pleased that our longtime home will help expand the footprint of the Braves development and also help to enhance the fan experience. We can’t wait for Opening Day of 2017.”

“The $230 million is a hard cost we’ve committed to building the ballpark, which could include some of the parking,” Mike Plant, the Braves executive vice president of business operations, told the Atlanta Journal-Constitution. “I don’t feel it’s beneficial or useful for us to get into an in-depth discussion about where our finances are going with hard and soft costs. It’s just not something we’re going to answer with specifics at this time.”

Rendering courtesy of the Atlanta Braves. Click on an image for a larger version.

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