After spending a year on the road and working through a rebranding process, the Scranton/Wilkes-Barres RailRiders (Class AAA; International League) are reaching out for what could be crucial in rebuilding the franchise: extensive community support for the team.
Now, lots of team run community-outreach programs, but President/GM Rob Crain and crew have crafted a pretty extensive program from scratch. From the team:
A total of 72 non-profit groups, one for each home game, will receive a tip of the cap and more throughout the 2013 season. The groups chosen will own the night on the front porch of NEPA. In addition to receiving four free field reserve seats, the group will also have a concourse table allowing them to pass out information on their organization and cause. Beyond that personal face-to-face time, each group will be have a live pre-game interview on the field that will be shown to all in attendance on PNC Field’s state-of-the-art video board. The message will be further spread with a live in-game interview on the RailRiders’ radio broadcast.
The Community Organization of the Night receives other perks like a ceremonial first pitch, their logo getting some time to shine on the video board and most of all, the chance to interact with the very folks they touch with their efforts.
“We are honored to highlight the great organizations that benefit our community,” said Crain. “These people and their organizations do so much. If we can help get their message out in any way, we are humbly glad to do so.”
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