The home of the Myrtle Beach Pelicans (High Class A; Carolina League) will have a new name for 2012, as the former naming-rights deal has expired and a new one on the way.
For now, the facility will be called Pelicans Ballpark, according to team chairman Chuck Greenberg.
“Our main goal is to create memories for our neighbors and guests whether it’s at a baseball game, musical performance or a community event,” Greenberg said. “The venue’s name becomes an indelible memory for our fans that lasts a lifetime. We are very excited to complete a new partnership soon and to unveil a new name prior to Opening Day of what for now we’ll simply call Pelicans Ballpark.”
Coastal Federal and then its successor, BB&T, has held naming rights to the ballpark, which opened in 1999.
“Without corporate partnerships, it’s difficult to provide the value and wholesome family entertainment of professional baseball and other events the ballpark has hosted,” said Pelicans GM Scott Brown. We thank Coastal Federal and BB&T for their support over the past 13 years as our stadium naming rights partner, and look forward to creating and expanding existing partnerships with those who share our commitment to Myrtle Beach and the Grand Strand community.”
Current ownership, led by Greenberg, purchased the Pelicans mid-way through the 2006 season. After that season, the Pelicans invested $2.5 million in the capital improvements, installing a new videoboard, creating the nation’s first baseball-front beach down the left-field line, constructing left-field bleachers and adding a new free-standing ticket office as well as updating the park’s grill stands.
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