Regions Bank will keep its naming-rights deal with the Birmingham Barons (Class AA; Southern League), as the team’s new downtown ballpark will be known as Regions Field when it opens in 2013.
The Barons had a naming-rights/branding deal with Regions Bank at their current home, Regions Park in suburban Hoover. That relationship will continue at the new ballpark, slated to open for the 2013 season.
The naming-rights deal was announced today at the groundbreaking for the new $64-million ballpark to be designed by HKS, located next to Railroad Park on the edge of downtown Birmingham. Terms of the deal were not released.
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