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New for 2012: Laredo Lemurs

Laredo Lemurs

We have an interesting name for a new Laredo team coming online next season: the Laredo Lemurs (independent; American Association), with the team name and logo unveiled at the City of Laredo Council Chambers today.

The team name was selected after more than 400 fans suggested names in a month-long name-the-team contest. The Lemurs moniker pays tribute to the mighty prehistoric lemurs that roamed region, and for embodying the kind of fun fans can expect at the ballpark in 2012.

“We had three criteria for choosing the team name. First, the name had to have some relevance to Laredo history past or present. Second, the name had to be unique to professional baseball teams and third it had to be a name and logo that kids would embrace,” said Mark Schuster, owner of Laredo Professional Baseball. “I am thrilled that we have found a name that embodies all three criteria.”

Laredo Lemurs

Unveiled were several logo marks including a determined Lemur head, South Texas inspired “Lemurs” lettering underlined with a tail, and a leaping Lemur waving the Texas Flag with a hidden “7,” representing the seven flags of Laredo. The team’s primary colors are Black & Gold. 

The Laredo Lemurs identity is from the imagination of Plan B Branding, a San Diego-based creative ideas company specializing in storytelling and branding ideas.

Laredo Lemurs

The development process began last January when Klein and White met in Laredo with staff and community members to learn about the stories, history, and personality of the Laredo. From those one-on-one meetings and market research, Plan B developed the logos, team uniforms and overall branding effort. Next on the agenda for Plan B is a Name the Mascot contest and the eventual mascot costume and character name.

“The Lemurs brand embodies Laredo’s values of Pride, Sense of Humor, and a Fighting Spirit,” said Plan B’s Jason Klein. “It’s a symbol of the kind of family fun fans can expect at the ballpark next season.”

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