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D-Backs spiffing up Chase Field for 2011

New scoreboardThe Arizona Diamondbacks are making further improvements to Chase Field for a 2011 season that will see Phoenix hosting the MLB All-Star Game.

For starters: the team has repainted the retractable roof, likely to be closed during the All-Star Game and much of the season.

Second, the team is installing new high-def two large new light emitting diode (LED) displays, as Daktronics lands the contract.

“We have had such positive feedback from our fans about our Daktronics displays,” Derrick Hall, President and CEO of the Arizona Diamondbacks, said. “With these new additions, we truly have enhanced the fan experience for people attending games at Chase Field.”

Each new video display will measure approximately 36 feet high by 20 feet wide and show team lineups and advertisements. Featuring pixels spaced at 20mm, the displays will allow even more possibilities for the D-Backs to entertain the crowds at Chase Field with video, colorful animations, vivid graphics and eye-catching advertisements as they display the game-day lineup.

Chase Field already sports  one of the world’s largest high definition big screen displays installed in 2008. The 136-foot-wide, 46-foot-high display has the capability to display two, true high-definition, 16:9 images side by side. A ribbon display mounted to the second deck of seating, running from left to right field, was installed in 2006.

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