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Next up in your MLB ballpark: in-ballpark food delivery from a smartphone

Citizens Bank Park

The Philadelphia Phillies, MLBAM and Aramark yesterday unveiled a system at Citizens Bank Park allowing fans to order concessions from their seats and have them delivered in about 10 minutes or so.

The ability to order concessions will be available throughout the end of the season. To use it, a fan calls up the At Bat 2010 iPhone application, checks in and order food, entering credit-card information from their seats. During the pilot program, fans at Citizens Bank Park can order some of the most popular menu items directly from their seats, including a Philadelphia cheese steak, Tony Luke’s Roasted Pork, Bulls BBQ Turkey Sandwich, Planet Hoagie Italian Hoagie and Eastern Shore Crab Cake Sandwich.

“We are thrilled that MLBAM and Aramark have chosen Citizens Bank Park to launch this new application, and look forward to taking our fans’ game-day experiences to another level,” said Michael Harris, director, marketing and special projects, Philadelphia Phillies.

It’s not the first time remote ordering of concessions has been done at a ballpark: the Round Rock Express unveiled this capability earlier this season. The twist here is that the food will be delivered. Still, it’s a great addition to the user experience; our only complaint is that BAM nickels-and-dimes us by charging for the At Bat 2010 application and separately for videocasts. If you’re paying a monthly fee for game broadcasts, the least BAM could do is throw in the application to play them. Same with this capability: if you want us to order a cheese steak, you shouldn’t charge us for the software on top of paying the ballpark prices.

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