You don't often find business executive so effusive about spending money, but a local exec says the decision to buy naming rights to Coca-Cola Park, the home of the Lehigh Valley IronPigs, was the best investment they ever made.
You don't often find business executive so effusive about spending money, but a local exec says the decision to buy naming rights to Coca-Cola Park, the home of the Lehigh Valley IronPigs (Class AAA; International League), was the best investment they ever made.
"We went out on a limb three or four years ago with the amount of money we put up," Vice President and General Manager Joe Brake said of the deal. But "it's the best investment we ever made."
In fact, the local Coca-Cola bottler says its market share in the Lehigh Valley went up significantly after the IronPigs ballpark opened — a rise he attributes directly to the naming-rights deal. Huge shifts in market share don't happen often in the soda-pop world.
He may be set for another boost: tomorrow night the IronPigs are hosting the annual PCL/IL Triple-A All-Star Game at Coca-Cola Park, a game that will get some national attention on MLB.tv.
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