Oldsmobile Park, the home of the Lansing Lugnuts has a new name, Cooley Law School Stadium, as the team and the law school sign an 11-year, $1,485,000 deal.Oldsmobile Park, the home of the Lansing Lugnuts (Low Class A; Midwest League) has a new name, Cooley Law School Stadium, as the team and the law school sign an 11-year, $1,485,000 deal.
“This is a grand slam home run for the City of Lansing, the Lugnuts and Cooley Law School,” Mayor Virg Bernero said. “Cooley is the largest law school in the country and continues to be one of our greatest partners in bringing new vitality to downtown Lansing. Naming our downtown ballpark the Cooley Law School Stadium is a perfect tribute that honors all of the students, alumni and faculty who have been a part of this important and respected Lansing educational institution for so many years.”
“We are thrilled to make this long-term investment that will benefit, not only our students and employees, but the entire community and region for years to come,” said Cooley President LeDuc. “While Cooley has grown to serve students across the state at four campuses, Lansing will always be our home.”
“Sponsorships are very important in professional sports,” said Sherrie Myers, co-owner of the Lansing Lugnuts. “In Lansing, this kind of stadium support helps to keep ticket prices affordable for so many families and friends from throughout the region who want to enjoy fun, high-quality but low-cost family-friendly entertainment.”
The downtown Lansing ballpark had been sponsored by General Motors since the stadium opened 15 years ago, with the facility formerly known as Oldsmobile Park.
GM chose not to renew the Lansing stadium sponsorship agreement along with not renewing many other sponsorships around the nation because of the corporation’s financial bankruptcy. A total of 346,935 fans attended 66 Lugnuts home games last year, and 5,680,821 fans have attended games since the stadium opened.
The new agreement between the Lansing Lugnuts and the Thomas M. Cooley Law School is an 11-year stadium sponsorship deal that mirrors the length of the stadium lease between the team and the City of Lansing. The new stadium name agreement allows the baseball club and the city to evenly split the sponsorship support totaling $1,485,000 over the length of the contract.