Saying the names and images of student-athletes cannot be used for commercial purposes, the University of Florida put the kibbosh on a promotion from the Fort Myers Miracle.
A theme night from the Fort Myers Miracle (High Class A; Florida State League) spoofing the invincibility of University of Florida quarterback Tim Tebow was killed by Gator officials, who sent a cease-and-desist letter to the Miracle front office, saying the use of Tebow's name and photo was prohibited.
The theme night, built around the phrase "What Would Tim Tebow Do"?", was a spoof of the high esteem many Floridians hold Tebow, with several comparisons to Christ. It went on, without any explicit references to Tebow, with fans receiving "WWTTD" wristbands and a character named "TT" purporting to walk on water.
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