The new alternative look for the team is based on various marks of parent Oakland, including a riff on the famous white elephant.The Stockton Ports (High Class A; California League) unveiled several brand enhancements, including the championship logo, alternate logos, and a new batting practice jersey, last night.
The Ports will utilize these new marks to celebrate the franchise’s success in capturing an 11th League title last season and to highlight their affiliation with the Oakland Athletics.
The Ports will be utilizing a new, alternative branding line that celebrates the team’s affiliation with Oakland, by combining the Ports and A’s brands in an identity mash-up. In 2009, there are more former Ports (9) on the A’s Opening Day roster than any previous year. The Ports are excited to supplement their brand identity and highlight their strong relationship with the A’s through these new logos, which will be used primarily on apparel and other merchandise. The logos will appear in both the A’s classic “Green & Gold” colors as well as the Ports traditional “Red & Blue” colors. Fans will be able to wear a new alternative cap that resembles the A’s batting cap, with a “P” script in place of the A, and an anchor in place of the “s”.
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The Ports unveiled the 2008 California League Champions logo to commemorate the title and supplement marketing and branding efforts. This year’s marketing efforts center around the championship crown, since it places the Ports in a unique position as the only active league franchise with 11 titles. This logo will be used throughout the season to highlight the accomplishment through branding, and numerous giveaway and promotional items will include this logo.
In addition to these new logos, the Ports players will also be sporting a new batting practice jersey this season. This year, the black jerseys will feature the Ports “S Anchor” logo with blue piping. This jersey is the second step in the batting practice uniform upgrade process, following the updated batting practice cap in 2008. These batting practice jerseys will also be available for sale in the newly remodeled Team Store at Banner Island Ballpark.
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