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Storm works to reduce gas emissions at ballpark — literally

To reduce gas emissions generated by overeager participants, the Lake Elsinore Storm is giving away Subtle Butt flatulence filters to fans at the Tuesday All-U-Can-Eat extravaganza. Really.
To reduce gas emissions generated by overeager participants, the Lake Elsinore Storm (High Class A; California League) is giving away Subtle Butt flatulence filters to fans at the Fat Tuesday All-U-Can-Eat extravaganza.

Made of activated carbon fabric, each Subtle Butt disposable 3.25” square shield is held onto the inside of underwear with two self-adhesive strips. Subtle Butt filters flatulence, absorbing and neutralizing its odor.

“I am confident that this will help fans get through the Seventh-Inning Stench,” says Kim Leone Olenicoff, president of Irvine-based The Pond Inc., maker of Subtle Butt. “And I’m not only the President, but a satisfied customer.”

The first 250 fans each Tuesday will receive a free product sample of Subtle Butt, providing relief both for the environment and for the noses of those around them. Fans can enjoy all their favorite ballpark food (hot dogs, hamburgers, pizza, french fries and popcorn) and not worry about clearing out their section with untimely smells.

“This will really help people out,” said Storm Assistant General Manager Allan Benavides. “I know personally when I eat all that I can, I have problems with gas emissions.”

The Storm front office members were used as guinea pigs to test the small patch in the off-season, and well, it works. The verdict: Wives, friends and girlfriends were overjoyed at the Subtle Butt relief.