Target Field, the new home of the Minnesota Twins, will sport sponsorship from U.S. Bank in major deal; meanwhile, the facility has reached the halfway point in financing.
Target Field, the new home of the Minnesota Twins, is now at the halfway point when it comes to the ledger, with $263 million spent through December on the $520 million facility.
Meanwhile, U.S. Bank and the Minnesota Twins have reached an agreement on a long-term partnership that includes a founding partner designation for the team and Target Field.
Key elements of the partnership include the naming of the U.S. Bank Home Run Porch, prominent ballpark marketing and enhanced community involvement with the Twins Community Fund. Financial terms were not disclosed.
"The Minnesota Twins are extremely pleased to announce our partnership with U.S. Bank," said Twins owner Jim Pohlad in a statement. "Our state is lucky to have many businesses that provide outstanding support and commitment to our community. We are honored to be in partnership with U.S. Bank and share their vision of customer service, community support and civic activation."
"Minnesota’s economic bench strength has long been its hometown businesses and hometown teams. This partnership brings together the best of both, and we’re proud to be a part of a rich dynamic that draws people in to our great state and keeps them here long term. The U.S. Bank and Twins team is one that benefits not only Minnesota but all of the Upper Midwestern states as well," said Elliot Jaffee, Twin Cities market president of U.S. Bank.
In addition to extensive brand presence at Target Field, U.S. Bank and the Twins plan to jointly develop marketing and promotional programs as well as partner on community programs across Twins Territory.