Things go better with Coke in the International League, as the home of the Buffalo Bisons will sport a new moniker for 2009: Coca-Cola Field. It’s the second naming-rights deal for the beverage giant in the circuit.
It’s been a busy offseason for the Buffalo Bisons (Class AAA; International League); after unveiling a new logo yesterday the team will announce today the sale of ballpark naming rights to Coca-Cola, with Dunn Tire Park becoming Coca-Cola Field.
For the beverage giant, it’s the second naming-rights deal in the International League in two years. Last season the Lehigh Valley IronPigs opened Coca-Cola Park in Allentown, Pa.
This is the fourth name for the ballpark widely heralded as the first example of retro design in the baseball world. It opened in 1988 as Pilot Field, with naming rights sold to Pilot Air Freight. That firm defaulted, and after an interlude as North AmeriCare Park in 1995-1999, Dunn Tire Park took over the remainder of the original deal.
The deal is expected to run 10 years and include an expansion of the pouring rights for Coke at the ballpark.
More from the Buffalo News.
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