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Ballpark Notes: Oct. 22

The Gwinnett Braves name an ad agency of record, the Schaumburg Flyers approach a million dollars in charitable contributions, and Chris Browne is named new GM of the Kansas City T-Bones.
The Gwinnett Braves (Class AAA; International League) announced the team’s partnership with Adreka Advertising Agency for its inaugural season. As the Agency of Record for the team, Adreka Advertising will handle the production and media placements chores for the club. "Adreka’s successful track record with clients in metro Atlanta, specifically Gwinnett County, led to our decision to partner with the agency for our inaugural season in Gwinnett," said Toby Wyman, Gwinnett Braves Assistant General Manager. "Additionally the agency has a proven ability to track and measure a campaign’s success through their proprietary monitoring technology – ensuring our media budget is as efficient and effective as possible." Adreka is tasked with taking the Gwinnett Braves branding concept into creative production and placement for a campaign launching November 10. Their strategy includes a multi-media approach – TV, outdoor, telemarketing, online and email – that caters to families, young adults and tourist markets. With the team offering a variety of seating and ticketing options, special events, promotions and memberships, the initial phase of the advertising campaign will focus on season and partial ticket plans and Opening Weekend tickets….Put it on your calendars: the new Bowling Green team in the Sally League will be announcing its team name and logo next Monday….The Schaumburg Flyers (independent; Northern League) announced the team has achieved a philanthropic milestone by exceeding $1 million in the value of its charitable donations since the team’s inception over ten years ago. "Giving back to the community where we do business is at the core of the Flyers mission,” says Rich Ehrenreich, Managing Owner for the Flyers. “Beyond baseball, the collective effort and vision of this organization is to give back to our fans and positively invest in the community around us." The Flyers will continue their community outreach and charitable giving in 2009 with several new fundraising programs at the ballpark including jersey auctions, and ticket incentive programs….Terri Sipes has stepped down as general manager of the Shreveport Sports (independent; American Association). "I was asked to remain with the team in another capacity, but in my personal interest I have decided to step aside," she said. "I have been involved with baseball for 19 years in Shreveport and I hope it remains a viable entertainment part of the community." Owner Scott Berry expects to name a new GM within the next 10 days….Chris Browne  is the new GM of the Kansas City T-Bones (independent; Northern League). He replaces Rick Muntean, who resigned to launch a new summer-collegiate team at St. Joseph’s Phil Welch Stadium….