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Today’s brilliant baseball marketing: #VoteKluber

MLB is doing some brilliant marketing these days, but the Cleveland Indians unleashed the creative hounds in pushing Corey Kluber for the All-Star team. The Indians took to social media to promote Kluber: Ever wonder what @CKluber does the morning of an off day? #VoteKluber #ClevelandRox — #VoteKluber (@Indians) July 7, 2014 Scary […]

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TinCaps celebrate Social Media Night with 6,000 Twitter fan handles

Certainly one of the best promotions of the year: The Fort Wayne TinCaps (Low Class A; Midwest League) celebrated Social Media Night at Parkview Field last night with jerseys sporting more than 6,000 Twitter fan handles. “We like to say that Fort Wayne TinCaps baseball is ‘All About You,’” TinCaps Vice President of Marketing Michael […]

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River Bandits offer first crack at tix to Facebook, Twitter followers

Here’s an interesting twist on the use of social media in baseball marketing: the Quad Cities River Bandits (Low Class A; Midwest League) are offering Facebook, Twitter and newsletter followers first crack at individual game tickets for the 2011 season. Today followers of the River Bandits on Twitter, friends of Rascal and fans of the […]

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