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Tag Archives | rebranding

R-Phils to change team name

After 46 years, the Reading Phillies (Class AA; Eastern League) will be changing the team name as part of an offseason rebranding process. The franchise’s new name, logo, and jerseys will be unveiled at 12:30 p.m. on Saturday, Nov. 17 at the Name Change Announcement to be held at FirstEnergy Stadium. The event will run […]

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Owners to rebrand rebranded Panthers

The new owner of the Yuma Panthers (independent; American West Baseball League) is already dropping his rebranding of the team and is seeking public input on a new name. The Panthers have technically never played a game: the former Yuma Scorpions (independent; North American League) were pulled out of the NAL for the 2012 season […]

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It’s Aeros again in Akron

The rebranding of the Akron Aeros (Class AA; Eastern League) has concluded, and the results are in: the team will be the Aeros for the foreseeable future. A contest held by the team and the local newspaper asked fans to choose their favorite from a list of Aeros, RubberDucks, Vulcans, Tire Jacks and Gum Dippers. […]

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