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Zephyrs to Rebrand in 2017

New Orleans Zephyrs

For the first time since their move to The Big Easy, the New Orleans Zephyrs (Class AAA; Pacific Coast League) are seeking a new name.

Starting on Monday, the Zephyrs will accept submissions for a name the team contest, setting the stage for a new moniker that will be unveiled in time for the 2017 season.

There have been a lot of changes at Zephyr Field, as a new ownership group headed by Lou Schwechheimer closed on a 50 percent purchase of the Zephyrs in December. Since taking over, Schwechheimer and crew have worked to bring new energy to the team, and the planned rebranding represents a significant step in that ongoing effort.

With the help of Brandiose, a San Diego-based sports marketing company which has overseen rebranding efforts for more than 50 minor league teams, the Zephyrs will conduct an online “Name the Team” campaign from April 25 through May 6.

Starting Monday, fans are encouraged to go to and submit their nomination for the team’s new identity, along with an explanation of why they feel their suggestion perfectly embodies New Orleans. The top choices will be entered into a contest to vote for the new team name, with the winner being announced next fall.

The fan who submits the winning choice will win 2-4 full season tickets for 2017, a game in a luxury suite and a ceremonial first pitch, among other prizes.

As the team enters its 25th season next year, it will do so with a name that finally reflects the city it represents, as the “Zephyrs” name carried over with the franchise when it arrived from Denver in 1993. It will also serve as a continuation of the momentum the franchise has built in recent months, including a record-setting attendance for the Mumford & Sons concert.

“We are thrilled with the enthusiasm the entire New Orleans community has shown as we strive to bring a new energy and electricity to the ballpark every single day,” said team president Lou Schwechheimer. “By giving our great fans a voice through the name-the-team contest, we expect to create magic for generations to come.”

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