In November, the New Orleans Zephyrs became the New Orleans Baby Cakes (Class AAA; Pacific Coast League), prompting a lot of different reactions, not just in New Orleans but in the entire sports community. Those reactions have translated into strong merchandise sales, and boosted the team’s overall brand in the community. (more…)
Tag Archives | New Orleans Baby Cakes
Best of 2016: #6, Rebranding
We end 2016 with a countdown of the 10 biggest stories of the year on Ballpark Digest, as chosen by editors and partially based on page views. Today, #6: Rebranding. (more…)
Baby Cakes See Positive Results of Rebrand
One of Minor League Baseball‘s latest rebrands is yielding positive results, as the New Orleans Baby Cakes (Class AAA; Pacific Coast League) are seeing an uptick in merchandise sales. (more…)
New for 2017: New Orleans Baby Cakes
The rebranding of the New Orleans Zephyrs is complete, as the Class AAA Pacific Coast League franchise is now the New Orleans Baby Cakes. (more…)