The Fresno Grizzlies (Class AAA; Pacific Coast League) are planning a car show in which the “Best in Show” will be adapted into the 2020 branding for Fresno Lowriders, the team’s Copa de la Diversión alter-ego. (more…)
Tag Archives | Copa de la Diversión
2019 Copa de la Diversión Identities Unveiled
Copa de la Diversión (“Fun Cup”) is taking shape for the 2019 season, as the 72 participating teams have unveiled their alter egos for the Minor League Baseball initiative. Ranging from the “Mariachis de Nuevo México” (Albuquerque Isotopes) to the “Cascabeles de Wisconsin” (Wisconsin Timber Rattlers), teams are once again taking a unique approach with their alternate branding. […]
MiLB Joins Alliance for Inclusive & Multicultural Marketing
Minor League Baseball has joined the Association of National Advertisers’ (ANA) Alliance for Inclusive & Multicultural Marketing (AIMM), making it the first sports property to participate in the multicultural marketing initiative. (more…)
2019 Copa de la Diversión Slate Announced
Minor League Baseball has announced details on its 2019 Copa de la Diversión (Fun Cup) schedule, featuring a 397-game slate that kicks off in April. Following a successful 2018 campaign when Copa-participating teams connected with their Latinx communities, this year’s participating clubs will look to continue that momentum. (more…)
Best of 2018, #5: Copa de la Diversión
We end 2018 with a countdown of the 10 biggest stories of the year on Ballpark Digest, as chosen by editors and partially based on page views. Today, #5: Copa de la Diversión rebrands 33 Minor League Baseball teams to great success. (more…)
Mariachis de Nuevo México Wins Inaugural Copa de la Diversión
A major honor for the Albuquerque Isotopes (Class AAA; Pacific Coast League), whose adopted Mariachis de Nuevo México branding has won Minor League Baseball’s inaugural Copa de la Diversión (“Fun Cup”). Albuquerque, who adopted the moniker Mariachis de Nuevo México for the Latinx-focused event series, won the vote from MiLB’s new Latinx Advisory Committee comprised of leaders in multicultural […]
Here’s Your Five Finalists for Inaugural Copa de la Diversión Series
Minor League Baseball today unveiled the finalists of its inaugural Copa de la Diversión (“Fun Cup”) event series that took place during the 2018 season. The winner will be announced on Monday, Dec. 10, at the Baseball Winter Meetings in Las Vegas during the Opening Session. The cornerstone of MiLB’s Es Divertido Ser Un Fan (It’s […]
MiLB Announces Partnership With ECHO
Minor League Baseball has struck a partnership with ECHO Incorporated, making it the “Official Outdoor Power Tool of MiLB” and the “Official Outdoor Power Tool of Copa de la Diversión.” (more…)
2018 Best New Logo/Branding: Copa de La Diversión
Ballpark Digest annually honors the team executing the best rebranding, from design to reception. This year is different: There is one winner, with 33 different teams represented. Minor League Baseball’s Copa de La Diversión was an ambitious nationwide campaign and overwhelming success, earning our Best New Logo(s)/Branding of the Year citation. (more…)
Copa de la Diversión Expanding to 72 Teams for 2019
After a very successful 2018, Minor League Baseball‘s “Copa de la Diversión,” or “Fun Cup,” initiative will expand to 72 participating teams in 2019. (more…)
Flying Chanclas Merchandise a Hit in San Antonio
Flying Chanclas merchandise is highly sought-after this season, with fans seeking out apparel from the San Antonio Missions (Class AA; Texas League) Copa de la Diversión identity. (more…)
MiLB Rolls Out Bilingual AI Platform With Satisfi Labs
Minor League Baseball’s tech efforts advanced today with the release of a bilingual customer service AI conversation platform for more than 30 MiLB teams, as part of a new collaboration with Satisfi Labs, an artificial intelligence engagement platform. (more…)
Big Crowds in Albuquerque, San Antonio Spurred by Copa de la Diversion Promo
The early results indicate that the new Copa de la Diversion promo in Minor League Baseball is a hit, as the Albuquerque Isotopes (Class AAA; Pacific Coast League) and San Antonio Missions (Class AA; Texas League) attracted sellout crowds this weekend. (more…)