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2019 Copa de la Diversión Identities Unveiled

Copa de la Diversión (“Fun Cup”) is taking shape for the 2019 season, as the 72 participating teams have unveiled their alter egos for the Minor League Baseball initiative. Ranging from the “Mariachis de Nuevo México” (Albuquerque Isotopes) to the “Cascabeles de Wisconsin” (Wisconsin Timber Rattlers), teams are once again taking a unique approach with their alternate branding. […]

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Mariachis de Nuevo México Wins Inaugural Copa de la Diversión

A major honor for the Albuquerque Isotopes (Class AAA; Pacific Coast League), whose adopted Mariachis de Nuevo México branding has won Minor League Baseball’s inaugural Copa de la Diversión (“Fun Cup”).  Albuquerque, who adopted the moniker Mariachis de Nuevo México for the Latinx-focused event series, won the vote from MiLB’s new Latinx Advisory Committee comprised of leaders in multicultural […]

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Here’s Your Five Finalists for Inaugural Copa de la Diversión Series

Minor League Baseball today unveiled the finalists of its inaugural Copa de la Diversión (“Fun Cup”) event series that took place during the 2018 season. The winner will be announced on Monday, Dec. 10, at the Baseball Winter Meetings in Las Vegas during the Opening Session. The cornerstone of MiLB’s Es Divertido Ser Un Fan (It’s […]

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2018 Best New Logo/Branding: Copa de La Diversión

Ballpark Digest annually honors the team executing the best rebranding, from design to reception. This year is different: There is one winner, with 33 different teams represented. Minor League Baseball’s Copa de La Diversión was an ambitious nationwide campaign and overwhelming success, earning our Best New Logo(s)/Branding of the Year citation. (more…)

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