We end 2018 with a countdown of the 10 biggest stories of the year on Ballpark Digest, as chosen by editors and partially based on page views. Today, #5: Copa de la Diversión rebrands 33 Minor League Baseball teams to great success. (more…)
Tag Archives | Copa de la Diversión
Mariachis de Nuevo México Wins Inaugural Copa de la Diversión
A major honor for the Albuquerque Isotopes (Class AAA; Pacific Coast League), whose adopted Mariachis de Nuevo México branding has won Minor League Baseball’s inaugural Copa de la Diversión (“Fun Cup”). Albuquerque, who adopted the moniker Mariachis de Nuevo México for the Latinx-focused event series, won the vote from MiLB’s new Latinx Advisory Committee comprised of leaders in multicultural […]
Here’s Your Five Finalists for Inaugural Copa de la Diversión Series
Minor League Baseball today unveiled the finalists of its inaugural Copa de la Diversión (“Fun Cup”) event series that took place during the 2018 season. The winner will be announced on Monday, Dec. 10, at the Baseball Winter Meetings in Las Vegas during the Opening Session. The cornerstone of MiLB’s Es Divertido Ser Un Fan (It’s […]
MiLB Announces Partnership With ECHO
Minor League Baseball has struck a partnership with ECHO Incorporated, making it the “Official Outdoor Power Tool of MiLB” and the “Official Outdoor Power Tool of Copa de la Diversión.” (more…)
2018 Best New Logo/Branding: Copa de La Diversión
Ballpark Digest annually honors the team executing the best rebranding, from design to reception. This year is different: There is one winner, with 33 different teams represented. Minor League Baseball’s Copa de La Diversión was an ambitious nationwide campaign and overwhelming success, earning our Best New Logo(s)/Branding of the Year citation. (more…)
Copa de la Diversión Expanding to 72 Teams for 2019
After a very successful 2018, Minor League Baseball‘s “Copa de la Diversión,” or “Fun Cup,” initiative will expand to 72 participating teams in 2019. (more…)
Flying Chanclas Merchandise a Hit in San Antonio
Flying Chanclas merchandise is highly sought-after this season, with fans seeking out apparel from the San Antonio Missions (Class AA; Texas League) Copa de la Diversión identity. (more…)
MiLB Rolls Out Bilingual AI Platform With Satisfi Labs
Minor League Baseball’s tech efforts advanced today with the release of a bilingual customer service AI conversation platform for more than 30 MiLB teams, as part of a new collaboration with Satisfi Labs, an artificial intelligence engagement platform. (more…)
Big Crowds in Albuquerque, San Antonio Spurred by Copa de la Diversion Promo
The early results indicate that the new Copa de la Diversion promo in Minor League Baseball is a hit, as the Albuquerque Isotopes (Class AAA; Pacific Coast League) and San Antonio Missions (Class AA; Texas League) attracted sellout crowds this weekend. (more…)
MiLB Announces Copa de la Diversión
Now that the 2018 season is getting closer to its April beginning, Minor League Baseball is announcing the launch of Copa de la Diversión. “Copa de la Diversión,” or “Fun Cup,” is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities. (more…)