Ballpark Digest annually honors the team executing the best rebranding, from design to reception. This year is different: There is one winner, with 33 different teams represented. Minor League Baseball’s Copa de La Diversión was an ambitious nationwide campaign and overwhelming success, earning our Best New Logo(s)/Branding of the Year citation. (more…)
After a very successful 2018, Minor League Baseball‘s “Copa de la Diversión,” or “Fun Cup,” initiative will expand to 72 participating teams in 2019. (more…)
Flying Chanclas merchandise is highly sought-after this season, with fans seeking out apparel from the San Antonio Missions (Class AA; Texas League) Copa de la Diversión identity. (more…)
Minor League Baseball’s tech efforts advanced today with the release of a bilingual customer service AI conversation platform for more than 30 MiLB teams, as part of a new collaboration with Satisfi Labs, an artificial intelligence engagement platform. (more…)
The early results indicate that the new Copa de la Diversion promo in Minor League Baseball is a hit, as the Albuquerque Isotopes (Class AAA; Pacific Coast League) and San Antonio Missions (Class AA; Texas League) attracted sellout crowds this weekend. (more…)
Now that the 2018 season is getting closer to its April beginning, Minor League Baseball is announcing the launch of Copa de la Diversión. “Copa de la Diversión,” or “Fun Cup,” is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities. (more…)
